Thank you, Mr. Chair. Thanks very much, Mr. Irvine, for being with us this morning. This is a very interesting discussion. I was interested in your comments that the live market has stayed steady, whereas the processed market is low. That's where most of the issues appear to be.
You said in your presentation that you spend the least time promoting Canadian lobster, but you spend lots of time on market access issues. I'm wondering why that is.
When you talked about your long-term strategies you talked about developing the quality grading program and the Canadian brand strategy. Is the council working on eco-certification? Is that part of the branding and part of the work that you're doing to try to improve the process market? What's happening with that eco-certification issue? Are the provinces participating in that? What's their status if in fact you're pursuing that? Can you talk a bit about that?