You have to realize that this is a global industry. Because we're here, we think we're the only ones who have issues in our industry. But, in fact, other countries as well have fish health issues. Escapements, for example, have gone down globally. This industry is not that old. It's 35 years old. We've come a long way since the beginning in terms of knowing more about where to farm and how to farm sustainably. The science has been done by DFO. We're in a position now of being among the best in the world in terms of growing a high-quality and responsible product.
It's unfortunate when these things happen. But our reputation for farmed seafood products is excellent. We're heading to the Boston seafood show in March. Our problem will be that we won't be able to meet the demand of the buyers. They understand. The people who are in the industry understand there are issues that we continue to work on and improve. And we'll do that. This is a continuous improvement industry.
Looking at where the industry was 10 years ago, we've made leaps and bounds. All of our salmon-farming companies in Canada right now are certified to a third-party audit. It's not only strict government regulations; we're audited to third-party standards.
I understand your concern, and we will continue to do more research on fish health issues. But it hasn't impacted the good reputation of our product.