This is a very important program for the youth in British Columbia. There are about 1,800 schools with incubators in the classrooms in 50 school districts in B.C. and Yukon. We reach about 8,000 students per year. The students often take field trips to release fish that they've raised in the classroom, so it's a real hands-on experience. They interact with other public involvement programs and with NGOs and community groups of which they may, at some point in time, become members as they grow up.
It's exposing the children to not just the life cycle of the salmon but also all the volunteer organizations that make it happen and make it a success.