I certainly hope our products don't drop in price and that the benefit of the tariff being removed will be passed on to the European consumer. It's a 10% add-on in general terms to the bottom line of companies, so it's a possibility that the simplest way you could look at it is it's added to their profit. If the prices to consumers in Europe remain the same, that could be added to the profit of Canadian companies. I hope that is not where it stops and that we don't compete the price down, Canadian against Canadian, to lower the price in Europe as a result of the removal of the tariffs. Those would be unfortunate outcomes, because it doesn't deal with what is available. They wouldn't be taking advantage of the opportunity.
Ideally, that money would put us back in the situation where we would be as competitive as other parts of the EU or other parts of Europe, with Greenland shrimp, etc. We'd be back into a competitive position and we could have our businesses form partnerships with European retailers, with European companies, to maximize the benefits to Canada.
The worst outcome would be to take the benefit that's available and then lowball each other to remove the benefit and provide a cheaper product to the EU consumer. That would be very unfortunate. One hopes there is no way that's going to happen and that they'll use the level playing field to form a different business relationship with the retailers in Europe and take full advantage of the opportunities that will be presented by this trade deal.