I think Ms. Boivin alluded to this issue of provenance. I think it's important, especially right now. A lot of people are looking for local foods. They would be reassured if the information and the data on packaging and labels is actually accurate in giving information about where the product is actually from.
This whole issue of species is quite confusing. I really enjoyed Ms. Boivin's testimony because I think it speaks to how confused consumers are. There are so many species out there, it gets confusing. It also gets confusing for retailers.
Going back to Ms. Boivin's testimony, she did talk about the genetically modified salmon. We saw many retailers, including Sobeys and Loblaws, boycotting the AquaBounty salmon, but that doesn't mean they're not selling it. They may actually be selling the product as an ingredient embedded in other products they're selling at retail.
This is why I think it's important to really start with the consumer and figure out exactly what kind of information they need at the point of sale and then work your way back to the source to make sure the data actually flows through the entire process.