Well, I am, but I'll tell you, it is also rewarding to go to the grocery store--and I'll use the example of tomatoes because sometimes it's hard to find Ontario or Canadian tomatoes in the store--and I always ask the produce fellow who's working there where the Ontario ones are. I've done this a number of times, and there's been someone standing right beside me reaching for that one from another country. He's listened and wondered why I was asking for tomatoes from Ontario. It has just taken a little sentence about what we do here, and he has gone right over and paid another 20ยข a pound for Ontario tomatoes.
So, as I say, I can reach maybe a thousand people a year. The government can reach a lot more.