There's definitely a good opportunity to do some mass public education on this. There's evidence to demonstrate that it would be very effective.
On the poverty issue, it was recognized by Dalton McGuinty a couple of years ago that if we don't deal with the rising rates of obesity and the aging baby boomers, by 2015 the Government of Ontario will only have enough budget for one department, the Department of Health. and nothing else. So it's something to keep in mind.