What we're doing is a multifaceted social marketing campaign; the brochures are just one part of our strategy. We have brochures, we have posters, we have web-based information. We're working with the provinces and territories, with NGOs, with associations to make sure that this information gets out to populations. We're going to be sending it out directly to nursing homes. We're working with the medical officers of health through the public health channels as well to produce a guidance document that could guide people in nursing homes concerning what foods to eat and how to eat them and what the risks are.
It's a three-year campaign. We just launched it in March of this year. We had radio ads as well. We're trying to use a variety of means to get to all the at-risk populations. We have it up on our website. It's just been launched, and—