Lack of sleep is a major factor. Of course, not following the treatment, not taking the medication properly is another. Stress is yet another factor. There are a number of factors, but lack of sleep is one of the most significant ones. Most people still do well. As organizations, we always recommend that they maintain the lifestyle they want and that they get to know themselves, so that they know what triggers their seizures. The bottom line is that they have to try to avoid all the factors that can cause a seizure.
In terms of the ads, the Canadian Epilepsy Alliance created them, and we are very happy about that. So we are going to continue down that road.