Actually, I have thought about that, and that was specifically why I decided to target men between 30 and 50 in the commercial we did, and to have a guy who looked like a normal guy who would be playing hockey with his friends on the weekends and going out for coffee with a little group of friends. That's the target group I chose because of Dave, and because it seems to be borne out by the statistics that its the highest-risk group for completed suicides. Women, I think, attempt ten times more than men, but men are successful three times more than women, so that's the group I chose.
Certainly, having a diversity of different groups shown to have these role models who step forward, and that sort of thing, would definitely be very helpful. I think it's important, though, that when you're developing all these different groups, you remember the fact that middle-aged men are the highest-risk group, so they can't be forgotten. I think if they see all these different groups but none of them are like them at all, they will be less likely to seek help.