Thank you very much to both parties appearing today.
Firstly, Professor Britton, regarding a commissioned report to Public Health England, which you were involved with in May of this year, I wonder if I could just ask you a couple of questions. Part of that report said:
Electronic cigarettes, and other nicotine devices, therefore offer vast potential health benefits, but maximising those benefits while minimising harms and risks to society requires appropriate regulation, careful monitoring, and risk management. However the opportunity to harness this potential into public health policy, complementing existing comprehensive tobacco control policies, should not be missed.
What potential health benefits do you see in e-cigarettes as they currently exist? What changes to the current regulatory systems, if any, would be needed to maximize those benefits?