As I said, because it can be sold anywhere. It's a novelty product that has all these flavourings. It's attractive. People are seeing Hollywood stars doing it in movies or on TV shows, so you're starting to get this renormalization of the behaviour. Also, as we all know, our adolescent years are the times when we try different things. Some kids are more vulnerable than others to getting addicted, because of their biology or their social circumstances, or a combination of that.
It is troubling that kids are beginning to.... Canada has been pretty good in bringing smoking down really low in kids, and we should figure out ways to keep it that way. We see the big jump when cigarettes become legal.