The issue that both presentations seem to come down to is a great concern about renormalization, the so-called gateway effect of this product. We had a previous witness for this study who talked about—and I'm paraphrasing because I can't remember exactly how he said it—how smoking is like being caught in a nightclub and a fire breaks out and that what you look for and want to have are as many exits as possible from the fire, i.e., from smoking, and that e-cigarettes are one of those right now. The immediate concern is the fire, meaning the tobacco.
That's an extreme kind of harm reduction approach to all of this. You guys seem to have a different concern and are suggesting that renormalization ought to be our primary concern. I'm wondering what research there is—I get the ads, I see the ads and intuitively understand their compelling effect—to base those profound concerns you have about renormalization of smoking and the gateway effect of this product?