Well, of course, in our experience we use it to help people to stop smoking and for harm reduction. But again, tobacco cigarettes have been on the market for years and no new government has ever been able to ban the sale of these cigarettes. I think that nobody thinks it's going to be possible. So tobacco cigarettes are always going to be there.
If we have to be realistic and say that you will always have a certain number of smokers in the country, it is certainly going to be less harmful for them to use the e-cigarette than the tobacco cigarette because nicotine, like I said, is not harmful to your health. I mean, is it really worse than coffee? Are you going to close all the Tim Hortons shops? Probably in terms of physical effects on your cardiovascular system it's not much different from coffee and nowadays you see everybody coming to work with a cup of coffee in their hands and we don't care about this, really, at the moment.