A remark was made earlier about kids getting their first cigarettes from their parents, and while I suspect that may be true, I also suspect that a vast percentage, at least 50%, are getting them from their peers. I had my first cigarette in grade 10 in the car of a buddy. I could name him. I went into my classroom and I had to head down the hall and throw up. I don't know why you'd ever have a second one after that.
The point is that kids are peer-influenced. Re-normalizing smoking is a very serious concern for many of us. We've made such great grounds, and I appreciate the remarks you've made. By the way, when you talked about Wells Fargo and eclipsing the cigarette market, we're talking about investment opportunity there, and they are an investment firm.
While there are commercial opportunities in e-cigarettes, we're concerned about the health implications of a new generation.