Sorry, Mr. Jones, I just wanted to ask you a specific question. I have two minutes so I want to get it in there.
Given that we're operating in a vacuum right now, in other words, anyone can get e-cigarettes anyhow, anywhere, anytime, etc.... There have been some jurisdictions in Canada that have banned e-cigarettes. My big question is simply this: If you can buy it online, how does a ban work? Is a ban moot? Is it ineffective?
Mr. Jones, since you've been talking about regulating, do you wish to respond?