Thank you. That's understood.
Madam Tilson, I would like to talk to you a bit about stealth marketing. I appreciate your points on reducing advertising, and no celebrity endorsements, etc. What about product placement? Some movie stars will get several hundred thousand dollars to smoke tobacco in their movies, etc.
I also want to ask about your saying that there should be no free giveaways. I was in downtown Toronto once, and one of the drug companies had hired somebody to hand out free samples of Allegra, which is a prescription drug. I challenged the lady doing it. I asked her whether it wasn't against the law. She had a box. She said, “Well, just put a penny in there and now you've paid for it”. They have ways to get around these things. I know that they promote caffeine drinks. Sometimes they sponsor grade 8 graduations in the United States, etc.
Could you please comment? Should those things also be banned for e-cigarettes?