Is there evidence to suggest that it is effective?
As I said, it's all about the communication part of it. Some Canadians aren't getting the information. There is a little bit.... I won't call it hysteria, but when you see a baby with microcephaly, this is a significant deformity, even though there may not be any direct evidence of a causal nature between the two. Is there a way you could measure it, to make sure this information is getting out to Canadians?