Publicity promoting vaping products has not been prohibited on television, radio or the Internet. This opens the door to all sorts of clever ways of having these advertisements present another type of image, among others lifestyle images, as shown in these advertisements. As you know, sound and music and songs are very dynamic. You have to ask yourself who decides which melodies are associated with this lifestyle.
The point is not to say that there should be no publicity for these products. However, we feel that the publicity should target smokers. If they want to broaden the target audience, they should at least stick with adults and not address their message to young people.