I agree and I also think that in my remarks I tried to strengthen it further by arguing that they could actually be doing a better job. I think there have been some concerns articulated. Mr. Reid, who was here earlier, articulated some concerns about the advertising. I think if we had a more rigorous approach of assessing what worked and didn't and had that shared, I think we could make amendments to encourage that sort of behaviour that might even strengthen it further.
On March 27th, 2014. See this statement in context.