Evidence of meeting #33 for Human Resources, Skills and Social Development and the Status of Persons with Disabilities in the 41st Parliament, 1st Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was industry.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Avvey Peters  Vice-President, External Relations, Communitech
Jason Kee  Director, Policy and Legal Affairs, Entertainment Software Association of Canada
Namir Anani  President and Chief Executive Officer, Information and Communications Technology Council
Sandra Saric  Director, Talent Initiatives, Information and Communications Technology Council

3:30 p.m.

Conservative

The Chair Conservative Ed Komarnicki

I call the meeting to order.

I want to let members know that we'll want to suspend, after hearing from the witnesses, at about 4:40 or 4:45. I want to go over some committee business and the proposed travel, and there are some issues I want to talk to you about, so keep that in mind. We will make sure that we have a full round of questioning and go past our normal break time.

Having said that, I'd like to welcome the presenters today. We have today with us Jason Kee and Avvey Peters from the Entertainment Software Association of Canada. We have the Information and Communications Technology Council here with us as well. We look forward to hearing from you.

I guess you're with Communitech, Avvey; I'm sorry about that mistake.

Each of you will present. Who is going to start first?

Avvey, would you like to go ahead? You will present, and then we'll hear from all of the others. After that, we will open up to questions from each of the parties.

Please go ahead.

3:30 p.m.

Avvey Peters Vice-President, External Relations, Communitech

Thank you very much, Mr. Chair.

Good afternoon, ladies and gentlemen of the committee. Thank you for the invitation to join you today.

My name is Avvey Peters, and I'm vice-president of external relations at Communitech. We are the technology organization in the Waterloo region, Ontario. I have also have the pleasure of working with Communitech's national initiative, the Canadian Digital Media Network, which is our effort to connect Canada's digital media industry clusters.

At Communitech we work on the front lines of Canada's tech industry. We serve a network of more than 800 technology companies, which generate more than $25 billion in revenue. Our work connects us to companies at all stages of growth, from more than 350 active start-up companies employing fewer than five people to Canada's largest software company, Open Text, and Canada's largest technology company, Research In Motion. The Waterloo region tech sector employs more than 33,000 Canadians.

I share this background because it's the vantage point that gives us insight into what tech companies need to be successful and into the challenges that they face.

Consistently, technology companies tell us that their number one barrier to continued growth and success is a lack of access to talent, and not just technical talent; business skills are a crucial component for a successful tech company as well.

This challenge has led Communitech to launch a multi-faceted talent strategy focused on helping tech companies secure the skills and experience that they need to grow and to generate greater prosperity in Canada. This strategy includes activities that range from the operation of a region-wide jobs portal, waterlootechjobs.com; a series of recruitment events carried out in tech clusters across the continent; a virtual career fair; training and education events designed to help companies cultivate and retain the talent that they have now; strong partnerships with post-secondary education institutions to increase the ability of tech companies to recruit from colleges and universities; the promotion of a cooperative education system among tech firms as a talent attraction tool; and a youth outreach program developed to encourage greater numbers of students in grades 7 through 12 to pursue studies leading to careers in the STEM disciplines: science, technology, engineering, and mathematics.

I can provide more detailed information about our Waterloo region talent strategy later on, but what I'd like to share with you today is relevant not only to the Waterloo region tech sector but also to tech clusters across Canada that share similar talent shortages.

I'd like to focus on the two key elements I think are vital to improving the ability of Canada's ICT companies to attract top-quality talent. The first is easing just-in-time talent acquisition processes, and the second is creating a culture that builds the right kind of talent.

With respect to just-in-time talent acquisition, some recent work has demonstrated a nearly full employment rate in Canada's tech sector. We are facing a critical shortage of talent. The short-term risk for technology companies is that they can't fully realize the growth opportunities that they have today when they can't recruit the necessary talent to make their businesses grow. We know that the people most in demand in Waterloo region are engineers and software developers and that there's a premium on individuals with at least five years of experience in those fields, but not all engineers and software developers are created equal. Depending on the needs of the business, a tech CEO may want to hire a .NET developer, an AJAX developer, or a Java developer. These skills are not interchangeable. Similarly, she may need a logic design engineer as opposed to a field service engineer or a systems engineer.

The fact is that when companies find themselves at the point of needing specialized skills, they cannot afford lengthy hiring or training processes. The lack of ability to respond just in time puts a damper on that company's growth, so hastening the process by which Canadian firms can land top talent, and top international talent, is key.

One way we can do this is by speeding up the time to secure a labour market opinion so that companies don't lose the opportunity to attract top candidates. In some cases, eliminating the need for that labour market opinion may be the best option.

Just-in-time recruitment is particularly necessary in the attraction of senior business leaders. If a Canadian company cannot easily bring top talent to Canada, it will be likely to set up an office around that talent wherever that talent is. Global tech and business leaders are talent magnets. The loss then is not one Canadian job, but several.

We were encouraged by the government's indication last week in the budget that it would support improvements to foreign credential recognition and move to an increasingly fast and flexible immigration system to meet labour market needs. This is the kind of thinking that will help Canada's tech companies to be successful.

Declining enrollment in STEM disciplines is the canary in the coal mine for the future of Canada's tech industry. Without a steady stream of new high school graduates headed for careers in STEM disciplines, the tech industry and all sectors of the economy will suffer. Across Canada we need to encourage our youth to pursue career paths that will lead to greater economic prosperity for all of us.

A big part of this problem is cultural. We need to instill the excitement of discovery and invention in today's youth and offer them exposure to STEM careers through business visitation programs, experiential learning opportunities, and online engagement. Today's youth are digital natives. They will bring these skills to bear in any industry. The key for us is to pair their digital literacy with a desire to pursue STEM careers and a strong understanding of business.

When secondary school students have moved on to higher education in colleges and universities, cooperative education is a critical way to foster the skills the tech companies need to be successful. Co-op has been a part of this success story in the Waterloo region since the early days of companies like Watcom, MKS, and Research in Motion. These organizations began by employing co-op students and continue to employ them today. In addition, many high-growth tech companies benefit from access to co-op students, relying on them to build their companies.

A co-op employer tax credit is a strong incentive for tech companies to take advantage of the talent produced by local colleges and universities. Co-ops strengthen the affinity students have to their local industry and community and lessens the likelihood that they will seek opportunities in other tech clusters like Silicon Valley or Boston. In Ontario, the co-op employer tax credit reimburses employers 25% of eligible expenditures up to a maximum of $3,000; smaller businesses are eligible for a higher credit rate of 30%.

I urge the federal government to consider matching this kind of incentive to increase the opportunity for Canadian co-op students to gain experience in Canadian companies. This significantly increases the likelihood that they will accept full-time employment in Canada after graduation.

Once technology professionals are on the job, retention of that talent is critical to the success of the company. On-the-job training ensures the longevity of tech skills. Cross-mentoring between professionals who are new graduates with current skills and experienced colleagues whose business skills come from deep-domain expertise or project management experience is vital. We must continually demonstrate the career path for tech professionals through on-the-job training. Making training credits available for this kind of learning can be a significant talent retention tool. After all, today's coder can be tomorrow's chief technology officer.

Canada can produce the best ICT workers in the world, but we need to create strong talent and retain as much of it as possible. Canada's economic health is tied to the prosperity of the ICT sector, which encompasses life sciences, digital media, clean tech, defence and security, and advanced materials. There are close to 10,000 companies, representing 800,000 Canadian jobs; helping this sector find the talent it needs to thrive will yield more economic prosperity for Canadians.

Thank you for your time this afternoon. I look forward to your questions.

3:40 p.m.

Conservative

The Chair Conservative Ed Komarnicki

Thank you for that presentation. Some of the comments you made are very telling, for sure.

Mr. Kee, go ahead.

3:40 p.m.

Jason Kee Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Thank you, Mr. Chair.

My name is Jason Kee. I'm the director of policy and legal affairs with the Entertainment Software Association of Canada. We're the industry association representing companies in Canada that develop, publish, and distribute video and computer games across all platforms, including consoles, hand-held and mobile devices, PCs, and the Internet.

Our industry employs approximately 16,000 people in high-paying knowledge economy jobs at about 350 companies across the country. It accounts for an estimated 11,000 more in terms of indirect employment and indirect induced activity. We contribute about $1.7 billion in direct economic activity and cultivate workers with a combination of creative, technological, and management skills, and in such a way we're actually supporting Canada's position in the global economy.

We thank the committee for the opportunity to present.

The global video game industry is an extensively competitive and highly innovative industry, and Canada is rapidly establishing itself as a world leader in game development. Canadian video game companies are behind some of the world's most successful titles and are regularly ranked among the best in the world. Due to the tremendous international success of the game industry, Canada is now the third-largest and most successful producer of video games in the world, second only to the U.S. and Japan. We're actually first on a per capita basis. Indeed, in terms of direct employment, our industry is only two-thirds the size of the U.S. industry, which is an impressive fact considering that they have 10 times our population.

The Canadian industry has expanded at a phenomenal rate and is projected to grow at a 17% growth rate over the next two years despite a challenging economic climate. Entry-level workers earn about twice as much as the average recent college graduate, and the average salary across all Canadian provinces is about $68,000, with higher salaries in major game development hubs such as Vancouver or Montreal.

Furthermore, game companies drive research and innovation, with about 55% of all companies developing proprietary technology and devoting at least one-quarter of all their production budgets to developing proprietary R and D. Moreover, most of this research is successfully commercialized, either by being implemented directly into products and services that are offered onto the marketplace or by being licensed to other companies, which use them to assist with their own game development.

Precisely because of our success and rapid expansion, the Canadian industry is experiencing increasing challenges recruiting highly qualified and experienced talent. Educational programs across the country produce well-trained workers for entry-level and junior positions, and hiring of new graduates is expected to increase over the next two years, with about 60% of all game companies currently hiring new graduates or intending to. This is expected to increase to 77% by 2013.

Similarly, the average number of graduates being hired per company is increasing, and typical mid- to lower-sized companies expect to hire 24 to 26 new graduates in 2013, as opposed to 10 to 16 right now. However, there is a critical shortage of available talent at the intermediate, senior, and expert levels across all disciplines, including programmers, game designers, digital artists, and animators.

Game development is a highly knowledge-intensive, fast-paced, and team-oriented industry. The hiring, training, and supporting of recent graduates and junior employees is entirely dependent on the presence of a solid and experienced core team of senior personnel. Consequently, ready access to experienced talent is absolutely crucial to our industry.

While the industry prefers to hire domestically, the dearth of available qualified talent often requires us to source talent from outside of Canada in order to find those highly skilled senior professionals with the specific skill set needed for a given project. Furthermore, highly skilled foreign workers facilitate knowledge transfer by providing valuable on-the-job training opportunities for recent graduates and junior employees.

In sum, access to the best and brightest in the international games industry is critical to long-term development of the industry in Canada; consequently, the ability to bring in temporary foreign workers is extremely important to our industry. However, recent changes by HRSDC and CIC have erected certain barriers that are causing significant challenges.

Specifically, about two years ago HRSDC eliminated the federal IT workers program that permitted companies to bypass obtaining labour market opinions for seven specified categories of IT workers. This program was widely used by the Canadian games industry to expedite work permits for many core industry positions, and its termination has significantly increased our processing times.

Furthermore, the departments have introduced other policy changes, including new minimum recruiting requirements, the elimination of LMO extension applications—thus requiring new recruitment even to extend an existing work permit—much shorter validity periods for existing LMOs, and a reduction in the length of time for work permits. At the same time, both departments have become much more stringent in their review processes.

While we appreciate that the purpose of this is to curb abuses, at the same time we see that overly rigorous processes are themselves delaying processing times further and causing rejections on seemingly arbitrary grounds. The departments also appear, at least in our experience, to be overemphasizing hiring Canadians while underemphasizing important factors related to temporary foreign workers, such as job creation, retention of skills, and knowledge transfer.

In combination, all of this is causing major delays, interfering with the timely completion of time-sensitive projects, and putting tremendous pressure on our existing domestic talent pool. Since the federal IT worker program was eliminated, total processing time for work permits has tripled or quadrupled in some regions, jumping from four or five weeks to more than 20 weeks, which is basically four to five months.

Processing time for work permit renewal applications has more than doubled—from two months to about four months—meaning that some work permits cannot be renewed before the worker has to leave the country, which causes significant workload and health insurance problems.

We've also increasingly experienced administrative challenges that are causing delays. For instance, LMO applications have not been input or accounted for properly. Applications still cannot be submitted electronically and must be faxed in. There are delays in receiving LMO letters, which are only faxed to the recipients if there's some kind of delay. Further, it appears that additional restructuring, staffing changes, and an increasing workload for Service Canada are aggravating delays.

Also, the existing pay scales HRSDC uses are ill-adapted for our sector. Salaries for TFWs must meet the standards set out in HRSDC pay scales for the relevant employment category, but unfortunately these categories are extremely broad and ill-adapted to the video game sector and do not correspond with existing industry practices.

While this is primarily a federal issue, individual provinces have been working to replace the now defunct federal IT workers program and to expedite LMO processes. Both B.C. and Quebec have exempted certain categories from the requirement to advertise, and we understand that Ontario has a similar project in the works. While this reduces some pressure, unfortunately it only reduces application processing by a few weeks, which is not that significant when you're considering delays on the order of four to five months. For time-sensitive projects like most games, massive delays are simply debilitating.

We must encourage the federal government to leverage its participation in the federal-provincial temporary foreign workers working group and other areas of federal-provincial cooperation to encourage the development and implementation of a cross-departmental strategy to reduce processing times for LMOs and work permits, particularly for high-demand, time-sensitive software and games industry positions. This includes implementing clear guidelines and timelines for HRSDC and Service Canada around deliverables for LMO applications and renewals of work permits that give due weight to skills, economic benefits, knowledge transfer, and consistent implementation.

We also recommend removal of the advertising and salary-scale requirements for LMOs where it can be demonstrated that the removal assists in fulfilling an existing labour shortage, job creation, or job retention.

Finally, we recommend the reintroduction of LMO renewal processes that improve the permit renewal process.

Thank you again for the opportunity to provide our views. We welcome any questions you may have.

3:50 p.m.

Conservative

The Chair Conservative Ed Komarnicki

Thank you for bringing to our attention some of the process issues related to your industry. It's good to hear your concerns.

Mr. Anani, please go ahead.

3:50 p.m.

Namir Anani President and Chief Executive Officer, Information and Communications Technology Council

Good afternoon; thank you for inviting us to this meeting.

I will give my presentation in English, but feel free to ask me questions either in English or French.

Good afternoon. Thank you for the opportunity to appear before you today.

I'm Namir Anani, president and CEO of the Information and Communications Technology Council. We are the leader in labour market intelligence, workforce solutions, and policy development for the information and communications technology sector. With me is Sandra Saric, the director of talent initiatives.

Despite the challenging global economic environment, the information and communications technology sector in Canada remains resilient in its ability to create jobs and economic growth. It's a sector that now spans multiple facets of our daily lives, including work, business, learning, leisure, and health.

ICTC's own 2011 labour market intelligence report points to a jobless rate of 3% for ICT workers, which is significantly below Canada's average unemployment rate of 7.5%. The ICT sector boasts a contribution to GDP of approximately 5%, which is equivalent to approximately $61.3 billion annually. However, this value to the Canadian economy is much greater when you factor in those ICT workers in other sectors of the economy, such as finance, health, manufacturing, and public administration.

While traditional industries remain an important focus of the economy—oil and gas, mining, energy, forestry, and agriculture—the relentless pace of technology and consumer expectations are rapidly shaping the ICT sector. In the next five years, a whole new breed of technologies and related services will dominate the ICT landscape, spanning several key areas, among them the mobile arena, cloud computing, and creative online content. These segments will potentially have the greatest contribution to the economy and will require fast-tracking as part of the digital strategy.

The global mobile industry is dominated by the half-trillion-dollar U.S. business of wireless telephony and has entered a long period of steady single-digit growth that will see increasing emphasis on content, services, and machine-to-machine communications as part of the value chain.

In terms of the creative content and apps world, by the end of 2011 global apps downloads had reached a cumulative total of $30 billion. A recent TechNet report commissioned in the U.S. revealed that the apps economy has created 466,000 jobs in the U.S. since 2007, the year the iPhone was introduced. The impact of mobile apps on the Canadian economy has the potential to be huge and to generate enormous benefits for Canada's mobile industry.

Cloud computing, on the other hand, is also creating new business paradigms in targeted consumer services in the way data is stored and exchanged. According to Network World, “The number of job postings in the cloud computing industry is growing so rapidly that there aren't enough qualified workers available to fill these positions”.

The need for cybersecurity human resources will also continue to grow in Canada as ICT expands in organizations, governments, and personal banking. While there are currently few leaders in this landscape, the above ICT industries will be dominated by the SMEs, the small and medium-sized enterprises, due to the low cost of entry and infrastructure and the limited barriers in this arena.

We estimate that by 2016 approximately 106,000 ICT jobs will need to be filled in Canada, with demand for critical jobs far exceeding the supply. This figure will be further compounded if we account for new and emerging ICT sectors.

Canada is also competing in an increasingly tight labour market with emerging global economies such as those of Brazil, Russia, India, China, and South Africa—the BRICS countries, as we call them—which are achieving unprecedented economic growth using new energy, telecommunication, and information technologies.

Our ability to prepare tomorrow's workforce and nurture innovative talents in key sectors of the ICT economy will be vital in ensuring Canada's competitive advantage in an increasingly global, connected, and fast-paced environment.

Among the prerequisites for success will be preparing our youth as early as high school for new business paradigms, and accelerating their integration into industry; encouraging all potential human capital resources to take part in ICT, including women, representing more than 51% of the Canadian population, and aboriginal talent, which is Canada's fastest-growing youth demographic; attracting the right global talent with advanced ICT skills to fast-track priority sectors of the ICT economy; and last, enabling enhanced LMI research in emerging industries on a national, provincial, and sectoral level, with better measurement of progress, economic output, and talent.

In conclusion, given the fast ramp-up and increased global competition in these emerging ICT sectors that we have highlighted above, Canada would benefit from establishing a national task force over the next three to five years—made up of select industry leaders and associations, start-ups, academia, and policy-makers—with the aim of nurturing, connecting, and guiding SMEs to establish successful businesses that embrace transformational technological shifts and enable commercialization and economic success of the future.

Thank you. I look forward to answering your questions.

3:55 p.m.

Conservative

The Chair Conservative Ed Komarnicki

Thank you very much for that presentation.

We will commence with Mr. Cash.

3:55 p.m.

NDP

Andrew Cash NDP Davenport, ON

Thank you, Mr. Chair.

It's wonderful to be here. I'm a bit of a visitor to this committee—full disclosure—but I'm not a visitor to some of the issues that affect start-ups, especially in cities like Toronto.

In fact, in my riding I have a very large gaming company, Ubisoft. It's very interesting, because when you go and do a tour of a tech company like this.... In fact, the Ubisoft in my riding is actually housed in an old warehouse, so you get the factory floor and you get the new look of the factory floor. The new look of the factory floor is exactly what I saw at Ubisoft.

Now, that company has been very successful. It has a major operation in Montreal, one in Toronto, and I think maybe one in Vancouver. I'm not sure; Mr. Kee, you can clarify.

You mentioned this, but I didn't have a chance to write it down. First of all, what is the overall size of the gaming industry in Canada, and what is it in relation to the global size?

3:55 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

The specific size of the industry in Canada is about 16,000 direct employees.

3:55 p.m.

NDP

Andrew Cash NDP Davenport, ON

Right: I'm talking dollars.

3:55 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

In terms of dollars, we're about $1.7 billion, and it's in direct economic activity. That's in terms of the market, but also in terms of purchasing power and whatnot.

3:55 p.m.

NDP

Andrew Cash NDP Davenport, ON

What's the overall size of it globally?

3:55 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

Globally it's about $60 billion right now.

3:55 p.m.

NDP

Andrew Cash NDP Davenport, ON

Okay.

You talked about, and Ms. Peters mentioned as well, competition for human resources. I understand there is an issue in terms of the middle and upper management positions for these companies.

In terms of competition, I want you to give me a sense of how Canada is viewed as a destination for talent. I'm not talking about the barriers you have. Let's first talk about how Canada is viewed.

3:55 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

It's extremely positive; Canada is third in the world in game production, and we're number one on a per capita basis. We know this. Many countries that I visit will complain very loudly about the fact that there is a reverse brain drain. We obviously have some significant challenges with respect to just the administrative and immigration hurdles, but certainly there is a significant desire on behalf of a lot of game developers elsewhere in the world to come here. We're a very attractive destination.

3:55 p.m.

NDP

Andrew Cash NDP Davenport, ON

Why do they want to come here?

3:55 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

It's for a wide variety of reasons, and partly because we do produce very good talent. At the end of the day, talent is always going to be first and foremost to any company. This is certainly true in the game sector, and it's true of the broader ICT sector. That will always be the primary driver.

In Canada, as a specific example, we also have had a number of very proactive policies implemented by provincial governments, basically offering forms of tax incentives. Federally that's the SR and ED and various other kinds of programs, including IRAP. Provincially we have interactive digital media programs that also incent foreign companies to come and invest in certain jurisdictions.

4 p.m.

NDP

Andrew Cash NDP Davenport, ON

Are there some other issues around lifestyle, standard of living, and quality of life here in Canada?

4 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

Absolutely. The cost of living in Canada is not the cheapest in the world, but it's among the best. We're certainly a lot cheaper than a lot of other destinations, particularly the U.S. and the U.K. When you think about Toronto's cost in comparison with, say, London or New York, it's actually a lot cheaper to operate a business.

Also, just in terms of lifestyle and the availability of...well, socialized medicine and access to the kind of lifestyle that is enjoyed by a lot of game developers, who tend to be on the younger end of the spectrum, is also attractive.

4 p.m.

NDP

Andrew Cash NDP Davenport, ON

So strong public services that aren't actually necessarily available in other countries are also part of the mix when you're talking about competition or competitiveness in drawing talent to Canada.

4 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

Absolutely.

4 p.m.

NDP

Andrew Cash NDP Davenport, ON

Okay. Well, that's good to know.

I want to ask you now about the growth rate for the gaming industry. You said that it was a 17% growth rate. Is that for Canada or is that global?

4 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

That's Canada's.

4 p.m.

NDP

Andrew Cash NDP Davenport, ON

Okay. That's huge. I understand that the sector has concerns that its growth is going to outpace the ability to actually capitalize on the growth if you don't get the talent you need.

4 p.m.

Director, Policy and Legal Affairs, Entertainment Software Association of Canada

Jason Kee

That's exactly right.