We're developing plans to try to make it sound exciting and so on. One of the first things we're actually working on is finding a new name, because apparently EOI is not compelling enough. That's part of our marketing, but yes, there will be a communications approach to ensure that individuals are aware of the introduction of the new system. It will be linked with some work about why people should want to immigrate to Canada.
On November 7th, 2013. See this statement in context.