To the first one, I'm not aware of consultation with the grain growers on this. It may have happened, because it was about the time I came to the Grain Growers of Canada. It was my understanding that the King of Jordan was coming for a visit and that this was the impetus to move a little more quickly to put this one together. I think that's what got it started, that the King was coming. There might have been other diplomatic reasons, even, for their wanting to put this together.
But I'm not aware of consultations with us in advance. I would say that in other trade agreements, the larger trade agreements—for example, the Canada-EU agreement—there has been substantial consultation with most of the commodity groups in advance of it. On this particular one, I'm not aware of any.
We don't actually track what other countries are doing, in terms of the dollars or the percentage. You can hide money so easily in promotional budgets that you never know for sure where it's coming from. Is it coming through an embassy? Is it coming directly to the industry association? Is it flowing somewhere else? It's hard to track all that. We don't have a firm number on it.
We don't feel that we're being badly outdone. To a large degree, and maybe the beef people feel differently, I think Canada has done... Through the quality of our products over the years, I think we have a very good reputation out there. When we talk about expanding our markets and about other value-added products, if we're doing a good job and the chickpeas and the canary seeds and the beef are meeting the specifications, then maybe if someone is importing and is bringing a container load over there, well, if there's room for other value-added products, there's a better chance, once you get your foot in the door, to make those other value-added sales.
It is due to our reputation, I think, that we do so well, quite frankly.