Forestries have been great, not in Europe, but we've had the story of the B.C. lumber industry and the penetration into Asian markets—which by the way took a dozen years—again it was a long-term exercise, industry working together with the federal government, with provincial officials, consistently through different governments and different ministers. They continued to push to get into the Chinese market and some of the other Asian markets. It has now paid huge dividends, and it actually saved the industry and allowed it to survive the epic downturn of the U.S. housing market.
That's a good example of where quite a targeted approach carried out over more than a decade really positioned us in a very favourable way. There may be some lessons there for how we would do it in other offshore markets.