I think that's a good point. Again, I would refer to the New Zealand model, which has been quite successful. Perhaps you call it a trade envoy. We could look into the semantics. I think the suggestion that we're providing in this paper is obviously something we can look at in detail and adjust according to what we feel is most appropriate. I think the more fundamental point was that we just need to have better coordination at the highest levels of business and government in order to really penetrate these markets.
On May 15th, 2014. See this statement in context.