I appreciated reading your report from earlier this week. In many ways I used it as check mark of programs that we're already undertaking: integrating trade services, bringing business back—and I'll explore that in a moment—and strengthening the front lines. I'm sure you saw the minister's announcement about the integration of trade commissioners within industry sectors yesterday. Too bad we didn't do that last week, before your report. Then there's connecting trade and aid programs, which is certainly our economic diplomacy, and the merger of DFATD. We're doing all of them.
Bringing business back in Canada's brand is an interesting one. Some might suggest—and you could read Andrea Mandel-Campbell's book Why Mexicans don't drink Molson—business has never been in Canada's brand. We're actually trying to put it there, not restore it.
Regarding your proposal on a trade ambassador, is that modelled on the United States Trade Representative?