There are a number of initiatives this month. The British Columbia government and the Quebec and Ontario governments all have trade missions going across the Pacific. They're not going to Korea, but they're going to Japan and China. The British Columbia government, with the support of the federal government, has something called Forestry Innovation Investment, FII. It has in-market offices to explain to architects and builders how to use wood. We'd like to expand into India as well. They're looking at opening an office in India. The education of the engineering and the architectural community on how to use wood and the new engineered wood products that are coming on market is part of that educational process. Once people understand that, then the sales forces of the individual companies try to negotiate their deal. That's why government support is quite important to open those doors and get that preliminary conversation going about how you can use wood.
On October 7th, 2014. See this statement in context.