That's an excellent question, Mr. Davies. Thank you.
The whole premise of our Vision2020 is to continue to innovate and find new uses of the forest fibre. So it's not just old lumber and two-by-fours. We used to send tall ship masts for the British navy; the British navy doesn't need our pine trees anymore. We need new products, and that requires innovation. The government has been helpful in supporting an agency called FPInnovations, Forest Products Innovations, which is a public-private partnership; in academic research; and in promoting the trade opportunities. I don't want to bore you with a lot of details, but we can do everything from make the gloss sheen that goes on lipstick, to the flat screen TVs that can have a cellulosic filament, to auto parts. The Ford Motor Company is working with Weyerhaeuser to make auto parts so they're lighter and less carbon-intensive.