Okay, because there's nothing in the free trade agreement to promote culture. I think it's something that we sometimes ignore, but there's potential. There's a small Korean community in Montreal, not huge, but you should probably consider taking that eastbound, so you make it a two- or three-week type of South Korean festivities so that it highlights what Canada is all about. I think that's what your job would also be in trying to help South Korean culture become more dynamic across the country.
Just a quick question, Mr. Lindsay. Who's your competition right now in South Korea? It wouldn't necessarily be Europe or the United States that already have free trade agreements with South Korea. Am I correct?