As far as economics go, if you look at the elasticity of demand, somebody will pay a premium for a quality product. Have you done any research in your association to look at price comparability? People go to the grocery store and buy a specialty cheese, whether it's 30¢ or 50¢ more. It's like buying a bottle of wine if it's 50¢ or $1 more, they're buying quality. In some cases, it is $10, $20, or $30 more for the finished product, if it's a large amount.
On November 21st, 2013. See this statement in context.