To the specifics of the pressures, first of all, I'd like to say that the 15.7%, as it was characterized in the document, is a cumulative number. It's not a reflection of direct cuts. In fact, part of that number is a result of the pressures resulting from fixed costs going up and a number of costs that we're having to absorb. So it's not so much specifically related to cuts as a combination of things. It refers to a loss in flexibility.
Fundamentally, the challenge is that fixed costs are going up while the money available for discretionary expenditure is under pressure. That's what that was referring to.