I think we shouldn't underestimate the value of good information. I think if consumers knew what they could get and what they could save, there would be more demand for energy efficient housing.
Right now, the average consumer in Canada spends about $1,800 a year on residential energy. That wouldn't include automobile or travel energy. An R-2000 home probably consumes 60% of what a normal house would consume. Let's say that an R-2000 home was saving $800 a year. It probably would pay for itself in seven years or so. With energy prices rising, that payback period will be even faster.