When we talk about a future for fibre, and fibre being more and more restricted as far as volume, that's why it's important to brand our fibre basket in Canada. As I mentioned in the beginning, we have a very high-quality fibre and we can compete with anybody in the world with that quality. So branding is certainly an area where there can be a government role to help the industry to brand and to sell the certification and the way we manage our forests to the rest of the world.
Russia is not there yet, not even remotely. We have a very big strategic advantage. We have existing facilities. We have high-quality fibre. We are very far ahead in certification. But you know, when you're first in something, it's very difficult to remain first. We need to take actions now to make sure that we remain there.
I also want to build on Michel's comment on British Columbia. If you look at our company before the merger, Abitibi Consolidated, we had 20 mills. Two mills in British Columbia had 25% of the capacity, and 18 mills in the rest of Canada had 75%. So that gives you a perspective on the restriction in the province of Quebec, where a lot of small mills run one, two, sometimes three shifts, but with wood allocations attached to them, versus....
So you are right; British Columbia is ahead in technology because they were able to focus their investment and therefore make themselves more competitive.