The Japanese are scared to death of fire, so they're scared of wood. We should be trying to sell them paper houses, I guess. But they've had so many disasters with fire, so we've had to work—this is where government is absolutely essential—with the Japanese government to change the codes and standards so the safety of wood can be seen.
The Chinese are not used to building wood frame houses. We need to work with the government on demonstration projects, but also on making sure the codes and standards to get into China don't bar our entry.
There are many things like that, which are long-term shifts in the market acceptance of our products.