I think the point I was just making speaks to that quite significantly. Our competition is looking at what we've been doing on market diversification. Not only do they want to know how they can replicate it; they want to know if they can get it. One thing we need to be wary of is that success will bring other parties to the table. We need to look at the Canadian interests.
We spoke about India. There is a huge opportunity to diversify markets in India. Diversification of markets isn't just geography. It's also about how we use the product. Some absolutely transformative things are going on in the world, particularly in China. They don't live in single-family homes; they live in multi-storey dwellings. As they shift to building these dwellings over wood, a tremendous market opportunity emerges for us. Continuing to work on these multi-storey buildings and non-residential applications is a great area we've been working together on that we need to continue to pursue.