As I was explaining, we see ourselves active in all four components of what we would consider to be an oil and gas development project. Different parts of our business will supply different components of those projects. The physical infrastructure above the ground, so to speak, is everything from rebar to piping, flat products, and steel plate. The range of products we make in our steel mills can appear in different applications at every phase.
In the actual oil and gas business, a lot of that is, of course, about pipe and tube for extraction, for distribution, and for long-distance pipelines.
From the interest of our membership, what we've seen over time is a growth in not just simply demand because it happened, but there is also more focus on these areas of industrial opportunity for us.
Now, it's a tough business and very competitive. We're not just competing among ourselves but with suppliers from the rest of the world. When those products are traded on a market base we stand prepared to compete with those enterprises.
Our company has put a stronger focus on the breadth of opportunity posed by the further development of oil and gas reserves. Obviously in these meetings we talk a lot about oil sands but we shouldn't ignore other sources of potential growth. We are engineering, developing and refining the products in particular that the business needs.
I just want to emphasize that it's not in a sense just about the pipeline, although pipe products are clearly a big part of what we do.