There is very much so. We have a number of colleagues in the forest industry family who have a particular focus on that opportunity. The Canadian Wood Council, CWC, and their Wood Works! program is something on which, I understand, they will make a presentation before this committee in the coming weeks, so I won't go into detail on what they do, but I would encourage you to talk to them about how they run education programs for architects and for the public.
I know that Pierre and the folks at FPInnovations have manuals they have prepared, so lots of good work is happening.
Both the provinces and the federal government need to continue to tell the story about the lighter carbon footprint of forest products. We need to remind municipal planning officers and people in the development industry that you can construct a wooden building quite quickly once the concrete foundation is there, and we want to work with our friends in the concrete industry. Putting a building up with wood construction is a lot quicker and reduces traffic congestion and the challenges of construction in urban settings.