I'll start, and maybe Pierre can jump in and help a little bit.
I've met with the building and land developers and the home builders' associations of Ontario. They are actually quite supportive and quite positive on the greater use of wood construction. They helped to lobby the provincial government in Ontario to change their building code to six storeys.
They're working with the national building code here in Ottawa to make those changes because they see the economic opportunity, particularly in mid-rises. In Whitby—Oshawa, along the arterial roads in Oshawa, there is a lot of mid-rise construction there that's due to be refurbished and rejuvenated. Tearing down strip plazas and putting up four- and six-storey multi-use dwellings is more efficient for the community. It's fast construction, with minimal disruption, and it's a green and renewable resource.
I think the market pull will happen as people start to understand all the merits and values of it.
Pierre may have something to add.