We've had a number of challenges in the forest products industry in the last decade. U.S. housing starts went down significantly, from a high of about $2.4 million or $2.5 million down to about $600,000. There was an incredible drop in demand from the United States. Recognizing that was a vulnerability—we had 80% of our product all going to the United States—and that we had to diversify our markets and spread, we've just finished having a conversation about opening up China and international trade opportunities. That's a significant contribution, working cooperatively with provinces and with the federal government to open up new markets.
As you've heard from my colleagues at FPInnovations, and from Aran in his presentation, new products, new uses of the fibre, are incredibly important. We're in a globally competitive world. We need to come up with new technologies and continue to invest in the innovation cycle, with support for FPInnovations, support for the academic and research community, and support for our companies to get through what's quite often a very expensive investment. The investment in transformation has been very much appreciated by the industry. That's where the government has been a big partner.