That's a good point. If the governments can support getting the education piece out, that would be helpful to industry, and highlighting, and celebrating, really, your environmental record.
That leads to a question I have, because invariably the criticism will come. How do we brace ourselves for what we know will be inevitable? When you talk about your carbon footprint and your green, renewable record, of course the protection of boreal forests are important in the country. There's the promotion of the preservation of that and the value of trees in terms of their carbon storage. What is the industry doing now to prepare for forest management education for the general public?
Highlighting forest management can be done in a manner that will retain the important carbon storage piece and boreal forest protection for wildlife habitat, etc., but still be a renewable contributor to the development of the forest sector industry. What role can we play, as a government, to help you do that?