I can certainly say, as a researcher, that this is an exciting time for us doing research in wood because we have a lot of activity going on, mostly toward supporting the use of wood in mid-rise. Now we are talking about tall wood buildings.
I don't think we are there yet. We have still a lot of work in terms of convincing the user, because the consumer still has concerns about wood being an inferior material, but in actual fact, we have the technology. We have firefighting technology that can eliminate that fear. A lot of it is actually emotional and probably requires marketing and convincing by the wood industry or the building code authority that wood buildings can be as safe as steel and concrete buildings.