That is a chicken-and-egg situation to some extent. I have personally seen an increased interest in students taking wood design courses at university.
When I first came to Canada about 25 years ago, there were a lot of civil engineering departments that had wood design courses, and they all gradually fell away. They were initially core courses, then became elective, and then no one took an interest. I am now seeing students taking an interest in wood design. One of my post-docs is actually teaching a course at UNB on wood design, and that's an elective course. A few years ago he probably would have had 10 students; now he has 50.
I think the word is out there that wood building is coming on stream to become equivalent as wood is considered, as I mentioned in my remarks, a viable building material along with concrete and steel.
On the teaching side of departments, because of the interest in wood building, I think I have seen more civil engineering departments across the country renewing their retiring faculty with professors with expertise in wood. I think the network I'm leading, which created that interest for university professors to get involved in wood building research, actually helped that.
I think we are moving in the right direction, and I think we are getting more professors interested in wood design and more student interest in wood design. I think that has to be part of the puzzle if you want to increase the.... You're perfectly correct that we are not just providing a product, but we need to have the designers who are actually capable of doing the design.