Needs are not specifically associated with either small or large markets: they are the same, whether we are talking about Shediac, in New Brunswick, where things are going well, or in Yellowknife, where the station has only one half-employee and is very dire straights.
In fact, our large radio stations serve to support the small ones. If they do not develop new content and news expertise, the entire system suffers. Whether the station is large or small the needs are the same. They all need money. Things are tough in our communities. They receive funding requests from everyone. As you know, there is limited f money available to be invested in causes. And, when we have to compete with cancer societies or the scouts, we are pretty far down on the list when it comes to donations.
We told you that funding campaigns are more and more difficult, and that is true. The fact of being a large or small station changes nothing. The needs are the same.