One of the jobs of community newspapers in a minority language situation is to explain to that population what's going on around them. In Quebec there's a lot of support for youth. Le Secrétariat à la jeunesse is attached to Monsieur Charest's office. What happens for youth is very important to youth. We cover what happens in French to the English population as much as possible.
We have strong ties with organizations that deal with youth. Forum Jeunesse is an organization that has a funding program. They have grants up to $5,000 for youth by youth. So as much as possible we keep that in the newspapers. All of the members do that. Even if youth don't always read the paper, their families do, and that information trickles down to them. It brings them back in, because we always publish websites and they loop back in.
Certainly it's more the adult population that is reading newspapers, advertising in newspapers, and writing letters. But youth are movers and shakers, so we cover what they do. We run photos of youth. There are photos of youth on our front page building their communities. So they and their peers are reading the paper.