Evidence of meeting #17 for Official Languages in the 41st Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was help.

A recording is available from Parliament.

On the agenda

MPs speaking

Also speaking

Ethel Côté  President and Chief Executive Officer, L'Art du développement
Darcy Griffith  President, Temiskaming Shores and Area Chamber of Commerce
Joline Rivard  Director, Temiskaming Shores and Area Chamber of Commerce
James Franks  Coordinator, Economic Development and Funding, City of Temiskaming Shores, Temiskaming Shores and Area Chamber of Commerce

9 a.m.

Conservative

The Chair Conservative Michael Chong

Welcome to the 17th hearing of the Standing Committee on Official Languages, this Tuesday, April 1, 2014.

Pursuant to Standing Order 108, we are continuing our study of the economic situation of Canada's minority linguistic communities.

Today we welcome two groups. First, L'Art du développement, represented by Ms. Côté, whom I welcome to the committee. Afterwards, via videoconference, we will welcome witnesses who are in Haileybury, Ontario, and who represent the Temiskaming Shores and Area Chamber of Commerce: Ms. Rivard, Mr. Griffith, as well as two other witnesses.

Welcome to you all.

We will begin with Ms. Côté.

9 a.m.

Ethel Côté President and Chief Executive Officer, L'Art du développement

Mr. Chair, honourable members of the committee, thank you.

This is the first time I have taken part in a committee hearing, and I hope you will like what I have to say. As an entrepreneur, I thank you sincerely for giving me the opportunity to speak to you about a topic I am passionate about, which is the economy of minority francophone communities.

As far back as my twenties, I worked for various francophone community organizations, in different sectors of activity, and I saw that there were economic challenges in that community environment. We really had to find ways of funding our organizations. Afterwards, during more than 15 years, I created and managed two private businesses. The first one, Mécén'art, dealt with events, and this one, L'Art du développement, is concerned with community economic development.

I think I can say that today I have a good knowledge of the phases businesses go through in their development, both private and community ones, in light of my professional experience and the lessons I have learned, but also because of the training and support I offer on a daily basis, every week — and have for years now — to entrepreneurs in several Canadian regions. I train and support young people, women, immigrants, or groups of people who choose to create their own business together and to generate wealth in their community.

What are we talking about when we refer to the francophone economy? I don't know if you are familiar with the Pan-Canadian Forum on Economic Development in the Canadian Francophonie, which took place in 2012. I was part of its steering committee. This forum was the first event where it was recognized that there was a plural economy among linguistic minorities, as in the broader society, as a matter of fact. This diverse economy takes into account the fact that there are private, social and public economies. However, we noted when we organized the forum that there really was a great deal of strength in the economy of francophone minority communities.

We noted that there are 430,000 francophone businesses in Canada, which represents 18% of all Canadian businesses, and that 70,000 of them are located outside of Quebec, and that they create employment everywhere, in both rural and urban areas.

In addition, 22% of these jobs are occupied by francophones in all sectors of the economy. One thing is interesting when we talk to economists. It is important to do so if we want to be recognized as an economy that plays a role, and has an influence on the broader economy and creates spinoffs in the society in which we live. Economists also consider impacts on the GDP and in that regard, we have managed to collect some figures. The economists were surprised by the scope of the economic activities generated by the Canadian francophonie, as it represents $230.5 billion, which is to say 19% of the Canadian GDP. That is quite striking. Each dollar of the GDP that comes from the francophone economic space contributes to generating 52¢ more for the Canadian GDP, while providing tax income of $23.4 billion to the various levels of government. This economy which is generated by francophones in minority communities but also by francophones period, is considerable. It is important to me, it is important for entrepreneurs, that is to say the men and women who create all kinds of businesses, but it is also important for all levels of government.

Obviously, in the context of that forum, we could not gather all of the data to document all sectors of activity. That is part of the first challenge we are facing. This is probably true of you as well. There is a blatant lack of data on the francophone economic space in the provinces and territories, as well as nationally. In order to be able to discover all of the facets of the economic sectors, a dialogue is necessary. There is a crying need for it.

The majority of figures we managed to collect touch on the more traditional economy, the more conventional economy as we know it, that is to say private business. We could say today that despite all of that wealth, the minority francophone economy is even richer.

There are many of us who support entrepreneurial development in French in minority milieus, particularly the Conseil de la coopération de l'Ontario, the Coopérative de développement régional au Nouveau-Brunswick, the RDEE, which you probably know, and the Canadian Centre for Community Renewal, a social enterprise I am associated with. There is also Passerelle-I.D.É., that focuses on entrepreneurship and works with young immigrant men and women, the Fonds d'emprunt économique communautaire, which offers support while providing access to credit, as well as many other organizations. Those organizations offer support, training, guidance and advice.

All of these entities and these people who are involved in the development of entrepreneurship do so in order to propose strategies, to learn from their experience, to document what works well and determine what would be needed for things to work even better. They get involved to create more businesses in our communities, and hence greater wealth, and to support inclusive entrepreneurial growth. Inclusiveness is important. As I was saying earlier, we are talking about both private and community businesses that are developed and managed by women, men, young people, immigrants, and this is going on in both rural and urban areas. All of these people create products and local services and support the local economy.

Despite all the effort that has been expended and some significant economic steps forward, we can see that many members of minority official language communities are marginalized by the market, by the economy, and sometimes by conventional business approaches. People organize in order to meet those challenges. The economy is not homogeneous; it takes many forms. That is why we have to understand all aspects of our economy.

Everyone is familiar with the private sector, made up of businesses, from the smallest operations, through small businesses as such, to multinationals. Everyone is familiar with the public sector, made up of the various levels of government, and of which you are a part. But there is another sector called the social economy. This is an economy of togetherness. This is the category in which we find collectives and co-operatives in all areas of activity. We also find all the community organizations that have chosen to provide services and sell products on the market in order to generate income and create wealth.

All those businesses fill niches that the market, the private sector, did not respond to. They also stimulate innovation in our communities at the same time as they improve the delivery of social, economic and social services to our communities.

For example, when no health services exist in a village, the people there will get together and establish a health co-operative. If they need daycare services, they will start a daycare as a social undertaking. If they want funeral services nearby so that they do not have to drive three hours in order to find them, they will start a business that will provide them. By coming together to provide the services for themselves, they create jobs and generate wealth inside their communities.

Basically, these community businesses promote economic growth in their own environment and help to revitalize it. Projects of that kind often improve the standard of living in my community and in those where I have worked. They come to grips with the weak points in our communities and with the need to revitalize them.

Even more impressive is the place that collective business occupies in our national economy. Currently, co-operatives, mutuals and not-for-profit organizations represent between 8% and 10% of the GDP. We came up with that figure a few years ago using data we had gathered from here and there. It is an indicator that positions this type of economy as one to be taken seriously.

Let us mention the survival rate of those businesses. The fact that three, four, five or six people have worked together to make their business a reality in their community ensures that the business meets a real need, has a real market. They also ensure that connections are made in their communities, one of which is a connection of use. But there is more. All kinds of skills are called on to contribute to the business project. About 66% or 67% of the businesses are still active five years after they were started. By way of comparison, the figure for the private sector is about 30%.

This form of entrepreneurship, which often operates at a disadvantage, without access to all the development resources available in various forms, has still a huge amount of impact in the community.

I know that people from the co-operative movement have already talked to you about co-operatives, so I will not do so. They will have talked to you about Alphonse Desjardins, the first credit union, agri-food co-operatives and all the rest. You know that it represents more than 18 million members, thousands of jobs, millions of dollars in dividends and billions of dollars in assets. At any given time, these are often the businesses that will decide to reinvest in a community because that is one of their principles. They will support other forms of entrepreneurship in that community.

Let me give you some examples. Take the Groupe Convex, in the United Counties of Prescott and Russell, in eastern Ontario. Who will hire people with disabilities? Not many businesses want to deal with the hassle of hiring, training and supervising them. The Groupe Convex decided to step up to the plate. A group of social workers found out what a social business is all about. Today, the Groupe Convex is celebrating 10 years in operation. It has set up nine social businesses and created 120 jobs. It is a presence in every village in eastern Ontario. The co-operative succeeded in using funds intended for people with disabilities and invested them in companies that hire the people with disabilities and that meet community needs. They operate printing, woodworking and recycling services for the towns and villages of eastern Ontario.

Take the co-operative grocery in Moonbeam. The village grocery was about to close. People mobilized. In a few weeks, they had gathered $300,000, bought the grocery and kept it open. When it did not belong to them, they would get together and go elsewhere. Now, it is their own business.

Francophone communities are becoming entrepreneurs; they are doing things; they are mobilizing capital. They are starting renewable energy companies. They are creating strategies so that small businesses can be passed on. Did you know that 65% of small businesses in rural Canada have no one to pass the business on to?

It is important to be very specific about all forms of entrepreneurship and to recognize that they each play a specific role. They each contribute to the economy, they each create wealth and provide our communities with jobs, services and quality products. Public strategies and policies must be established to assist them, as must specific approaches.

In the document I submitted, I have 41 recommendations. I will not read them all. The recommendations are not pie in the sky; they are firmly rooted in practicality. They deal specifically with strengthening skills, with diversifying financing, and with developing markets, networks, strategic planning, research and documentation. The stories of our minority situations must be told. Some recommendations offer suggestions for the joint implementation of public policy in order to create a supportive environment. They also deal with the socio-economic integration of immigrants and with youth participation in the economy.

Thank you.

9:10 a.m.

Conservative

The Chair Conservative Michael Chong

Thank you, Ms. Côté.

We now move to Ms. Rivard and Mr. Griffith, from the Temiskaming Shores and Area Chamber of Commerce.

9:10 a.m.

Darcy Griffith President, Temiskaming Shores and Area Chamber of Commerce

Good morning, and thank you for the invitation to appear before this committee.

My name is Darcy Griffith, and I am the president of the Temiskaming Shores and Area Chamber of Commerce. With me today are Joline Rivard, a director with the Chamber of Commerce; James Franks, the economic development and funding coordinator with the community growth and planning department of the City of Temiskaming Shores; and Lois Weston-Bernstein, the business manager, with the chamber of commerce as well.

The Temiskaming Shores and Area Chamber of Commerce is a non-profit organization composed of businesses, professionals, residents, and community groups working together to ensure a healthy economic and socio-economic base to benefit the entire community. We serve the area from Earlton to Latchford, and from Temiskaming Shores to Elk Lake, including Cobalt, Coleman, and the south Temiskaming area.

We currently have a base of 385 member businesses, which represent almost half of the eligible businesses and organizations in our catchment area. Our member businesses range from national organizations employing people across Canada, to local manufacturing and service businesses with scores of employees, to single person entrepreneurs. That is a true snapshot of business in the south Temiskaming area.

The majority of our operating funds come from membership dues, although we also receive limited municipal funding to operate an inbound tourism information centre, and some federal and provincial funding to hire summer staff to assist in local tourism initiatives. The largest urban centre in the area is the City of Temiskaming Shores, which was created by the amalgamation of New Liskeard, Haileybury, and Dymond, in 2004. It serves as the regional hub for business services, shopping, entertainment, and dining.

Indeed, the availability, variety, and number of businesses in the Temiskaming Shores area and the neighbouring communities far exceeds what we would expect for the population of the area alone, and is only possible given the size of the catchment area from which patrons come. This catchment area extends into the province of Quebec, and due to the invisible nature of the interprovincial border, allows shoppers from both sides to drive to the neighbouring province to find the goods and services they need. The Temiskaming Shores and Area Chamber of Commerce has members not only from Ontario but also from the communities located in Quebec as well.

As for the use of language in the area, the most recent federal census indicates that while the primary language spoken in south Temiskaming is English, a large proportion of residents, approximately 30%, learned French as their first language. Coupled with the fact that the City of Temiskaming Shores is less than 25 kilometres from the Quebec border, it is easy to see how doing business in both official languages is a daily occurrence for our member businesses.

9:15 a.m.

Joline Rivard Director, Temiskaming Shores and Area Chamber of Commerce

We are fortunate to have local educational institutions working to help create more bilingual residents, with some primary schools and high schools offering French immersion streams to help children who learn English as their first language also learn the French language before they graduate. We also have schools in the public and Catholic system, providing primary and secondary education in French, allowing francophones to maintain their language.

At the post-secondary level we have two local colleges: Northern College and Collège Boréal. These two colleges, one providing training primarily in English and the other primarily in French, allow the opportunity for secondary school graduates to attend an institution that provides training in their preferred language choice, limited of course by the program offerings of each institution.

It is also possible to take French as a second language courses as part of the Collège Boréal continuing education curriculum to help adults improve their French language skills and become more bilingual. The number of local residents and member businesses who speak French has also impacted the Temiskaming Shores and Area Chamber of Commerce and how we offer services to our members. For example, many of our publications are available in both English and French, and our events such as our annual dinner and business awards are now presented in both the English and French languages.

Our area businesses are well aware of the bilingual reality of our communities, and the majority strive to provide services in both official languages. In some cases this is accomplished by the owner having the ability to speak French, either as their first language or by having learned it later in life, while in other cases they must hire the expertise as part of their staffing plan.

Speaking with business owners, however, shows that the perception exists that it is often difficult to hire a person with the right technical skill set for a position who is also fluently bilingual. In these cases, a choice must be made about the right candidate for the job, which is never easy.

9:15 a.m.

President, Temiskaming Shores and Area Chamber of Commerce

Darcy Griffith

The economic situation in south Temiskaming has been consistent and improving over the last several years, and we are fortunate to have an abundance of opportunities for businesses in a variety of sectors, including agriculture, mining, forestry, green energy, government services, manufacturing, retail, dining, entertainment, health care, and construction. This variety of opportunities has allowed the local economy to grow and the number of businesses to increase as each of the sectors has improved. In this case, diversification of sectors has been an advantage to our communities.

Historically, one of the biggest challenges facing businesses in the south Temiskaming area is the disconnect between the desire of local businesses to hire qualified applicants who have experience and a proven track record in their field, and the reality that most of the young adults must leave the area to pursue their post-secondary field of study and gain the experience needed to be qualified and get hired to a local position.

Again, thank you very much for the opportunity to make this presentation to you today, and we are ready to take your questions.

9:15 a.m.

Conservative

The Chair Conservative Michael Chong

Thank you, Madam Rivard and Mr. Griffith.

We will have about an hour and 10 minutes of questions and commentary from members of the committee.

We will start with Mr. Nicholls.

9:15 a.m.

NDP

Jamie Nicholls NDP Vaudreuil—Soulanges, QC

My question goes to Ms. Côté.

You mentioned the social economy and the co-operatives.You said that projects of that kind make a major contribution to the communities. When a crucial need exists, co-operatives are there to respond to it.

My question is about funding for co-operatives. In 2012, the Conservative government cancelled the co-operative development initiative. In your opinion, what was the main effect this had on the co-operative sector in Canada as a whole, more specifically on official language minority communities? I am thinking specifically about the francophone communities in western Canada, but you can answer in general.

9:20 a.m.

President and Chief Executive Officer, L'Art du développement

Ethel Côté

I am very familiar with the cooperative development initiative, the CDI, as someone who has submitted projects. We obtained funding to do feasibility studies, prepare business plans or provide support. As well, co-operatives that had obtained CDI funding used to meet annually at a forum where best practices and knowledge were shared. I led and facilitated those meetings. The initiative meant that, instead of development taking five or six years, it might only take a few months with no need for additional funding because people would support each other. The money from the CDI was essential.

In my brief, I even suggested reinstating a similar program. What counted most was not the huge sums of money, but rather the fact that money arrived at exactly the right time for projects to be developed. People have to do the work, they have to identify the need in the communities they want to address, they must organize, they must create a structure. They must also invest in their projects. Sometimes, the lack of one little skill or an unfamiliarity with one little practice can result in a project being abandoned after it has started. The CDI provided a little start-up capital to get a project going. It also allowed people who were starting and managing their projects to acquire the necessary skills that they could then apply.

The CDI was really an important program. I can tell you that less development is taking place today because there is less capital to help businesses get going.

9:20 a.m.

NDP

Jamie Nicholls NDP Vaudreuil—Soulanges, QC

So you are recommending re-establishing that program.

9:20 a.m.

President and Chief Executive Officer, L'Art du développement

Ethel Côté

Of the 41 recommendations, five deal with financing and investment. Very interesting things are happening. However, we do mention the possibility of establishing a similar program. The program did not involve huge sums of money. It cost a few thousand dollars and it was a strategic investment on the part of the federal government. The thousands of dollars invested in each of the projects were multiplied three or four times by the communities, as a result of their own investments and their time. That created jobs.

Do you know how much money the state saves when someone stops getting social assistance? Those small grants helped people to set up their own businesses.

9:20 a.m.

NDP

Jamie Nicholls NDP Vaudreuil—Soulanges, QC

Is it your opinion that, if funding from the co-operative development initiative were increased, we would see more growth in those businesses?

9:20 a.m.

President and Chief Executive Officer, L'Art du développement

Ethel Côté

Around Canada, and even around the world, these kinds of businesses established by communities and for communities create many more jobs than just one. Sometimes, it is three, five, 10 or 20 jobs. In the Groupe Convex's case, it is 120 jobs. In the case of La maison verte, in Hearst, it is about 40. Various kinds of financing and investments must be available to companies like that.

They must also learn to become real businesses. As a result, a few thousand dollars may be necessary for start-up and support in the preliminary stages of establishing a business. Sometimes, you need a little money to get a business going, and sometimes you can get a loan or a grant. Basically, a number of practices come together.

If a similar program were re-established, providing an added value, there will be a range of financing for investment. People could take out what they needed, whether they needed $3,000 prior to start-up, or $5,000 for an opening or $150,000 or $1 million for a bigger project like refurbishing La Nouvelle Scène in downtown Ottawa, an organization that has created 150 jobs in four arts companies.

I would also invite you to look at what is happening in Manitoba, in Nova Scotia and in Quebec. A number of options are being created there.

It is a good program, but if it could be diversified, it would be stronger. Each dollar invested in a community yields at least four dollars, if not more.

9:20 a.m.

NDP

Jamie Nicholls NDP Vaudreuil—Soulanges, QC

Very good.

What impact did the reduction in staff and in funding at Industry Canada's Cooperative Secretariat have on the co-operative sector in Canada? What effect will it have on official language minority communities?

9:20 a.m.

President and Chief Executive Officer, L'Art du développement

Ethel Côté

That is a tragedy too. Little research has been done to gather information on co-operative practices and the spirit of collective enterprise. However, the secretariat was listing the number of businesses, their areas of activity and the value of their economic impact on the communities. It also made available the history of some co-operatives so that other communities could take inspiration from them. It promoted the co-operative program both with the federal government and with the other partners and it spoke about it as an economic endeavour for which investment is required, given the impact on the communities.

The secretariat was gathering information, establishing links and monitoring projects. It worked with the machinery of government on public policy. The best public policy has been designed collectively, that is, not only by politicians and bureaucrats, but by working in collaboration with people in the trenches. The secretariat was playing that coordinating role.

It was part of Industry Canada for a very short time. We do not know if we will find the same dynamic, the same connections and the same kindred spirits. Being part of Industry Canada is not a bad thing, I must say. As I was saying earlier, collective businesses make up a real economy. It was as if Industry Canada, the department with the principal economic raison d'être in Canada, recognized them as being real businesses and dealt with them accordingly.

It remains to be seen if we will find our place, if we will have the same programs that come with other kinds of entrepreneurship to support co-operatives. Even after being in existence for 150 years, co-operatives remain business structures that governments fail to understand. The secretariat was a box inside government that knew us and that knew all the ups and downs of the movement, and all of its strength.

9:25 a.m.

Conservative

The Chair Conservative Michael Chong

Thank you.

Your turn, Mr. Gourde.

9:25 a.m.

Conservative

Jacques Gourde Conservative Lotbinière—Chutes-de-la-Chaudière, QC

Thank you, Mr. Chair.

My thanks to all the witnesses for joining us.

My first question goes to the representatives from the Temiskaming Shores and Area Chamber of Commerce. I will likely have the same question for Ms. Côté.

In your view, what are the leadership characteristics that you see in the businesses in your region and the chemistry you see there that makes some come together well and others have more difficulty?

9:25 a.m.

President, Temiskaming Shores and Area Chamber of Commerce

Darcy Griffith

Perhaps I'll take the question.

I believe that the leadership capabilities of the person are both ingrained—you're born with them—and you learn them and are trained in them. I think some businesses succeed and some businesses struggle based on how well they service the needs of the individual people who come in.

In the case of our community, because we have a high degree of people who in some cases speak French as their only language, or who speak it as their first language, one of the challenges that business owners face is that you have to service the needs of this minority language community. We have anecdotal stories of business owners who do not have francophone members of our community coming into their businesses simply because they feel they cannot get service in their language. They will choose other businesses where they feel they can.

Why any business succeeds or fails is I think an incredibly complex question and has to do with the resources and the experience of the owner, and the niche market and how well they get the word out about what their services are. But part of it really is the ability to meet the needs of those customers as they walk in the door or make that initial contact. People like to do business in the language of their choice. It's something that business owners here recognize, but it's something that we do struggle with in trying to hire the expertise in French language skills.

9:25 a.m.

Director, Temiskaming Shores and Area Chamber of Commerce

Joline Rivard

As a leader myself, I bought a 17-year-old business. Three of the previous owners were bilingual. They pretty much sustained their business for 16 years by just doing what the previous owner did. I come in and I blow it out of the water. I triple it in size and I bring in more business, but I can't afford to promote myself, so I could potentially be a failure because I've grown so quickly and can't keep up anymore. I'm not quite ready to hire because I don't have the time to train these people. I don't have the time to go looking and to do interviews.

As an example of what you're asking about, I think I'm a prime example. It's frustrating to know that I have to do a 40-page essay on why I should get a graduate to come and spend time with me so I can mould them and mentor them, because I think I would be a great mentor. But perhaps I could have five other businesses with me so that we can share this person in our community and they'll grow even better. Anyway, that's just my idea.

9:25 a.m.

Conservative

Jacques Gourde Conservative Lotbinière—Chutes-de-la-Chaudière, QC

Thank you.

What would you say, Ms. Côté?

9:25 a.m.

President and Chief Executive Officer, L'Art du développement

Ethel Côté

I have worked with a lot of groups. I have been able to see some characteristics in some entrepreneurial projects and not in others.

First, the leaders who start the businesses, whether private or collective, must have a clear vision. They look forward in time, they see where they want to be in 5 years and in 10 years. When they start a business, they do not play things by ear.

They also have a direct connection to the market. There really does have to be an actual need. If someone wants to set up a print shop in the village where there are two already, it is not going to fly. To prevent that from happening, people like that do their homework and check whether there is a genuine market.

They verify that their market exists with a feasibility study and a business plan. If they are less methodical, if they are not able to enlist help in preparing those documents, or even if they turn that task completely over to a consultant yet are not able to understand the documents the consultant provides, they will never manage to run their businesses. They have to be able to recognize their personal strengths and weaknesses and they have to have the necessary training or find the necessary support.

An entrepreneur is also someone on the move. You can be an entrepreneur in the public service, but, in a community, you take risks. If you have invested your own money, they are often calculated risks.

You must also be able to invest time and energy, and to be patient. You cannot expect a business to get off the ground immediately just because you have worked on a good idea, grasped a good business opportunity, and written a business plan. It takes time.

There is also strategy and timing. The most committed businesses I have worked with take considered decisions. Do we continue to move forward? Do we change the game plan?

There are 25 characteristics of an entrepreneur. I have found them in the winners, those who, individually or collectively, have been successful in business.

9:30 a.m.

Conservative

Jacques Gourde Conservative Lotbinière—Chutes-de-la-Chaudière, QC

Thank you.

9:30 a.m.

Conservative

The Chair Conservative Michael Chong

Thank you, Mr. Gourde.

Ms. St-Denis, it's your turn.

9:30 a.m.

Liberal

Lise St-Denis Liberal Saint-Maurice—Champlain, QC

Listening to you, Ms. Côté, we have the impression that all is well in the best of worlds. Everything is perfect. We are investing, We are succeeding and everything is going well.

A few years ago, in Sault St. Marie, in Northern Ontario, relations between francophones and anglophones were very tense. You will recall that the anglophones trampled on the Quebecois flag.

Do you think these violent tensions left traces in terms of the two communities' active participation within economic development agencies? In other words, what does the relationship between French-speakers and English-speakers look like? You say that everything is going well, people are investing a lot, but how is it really going?

9:30 a.m.

President and Chief Executive Officer, L'Art du développement

Ethel Côté

In the real world?