Francophone companies do not want to put up signs in French in some areas. When we were seeking funds to set up a company in Saskatoon, I met some entrepreneurs who did not want to put up signs in French. They were willing to invest in projects, but they do not want to have French signs. According to them, if they put up any signs in French, they may lose some of their clientele.
That said, this is not the reality everywhere. Generally speaking, entrepreneurs will not put up signs only in French. The French cuisine restaurant in Whitby, close to Oshawa and Toronto, has a French name, but its signs are not only in French, since it wants to play a role in the local economy. Its owners did not choose to set up shop there just to sell French cuisine to francophones, but to give people an opportunity to have a French culinary experience. Of course, they will provide services in French if that's the language of their patrons. They want to use their business to help la Francophonie thrive. In short, some people do put up signs in French.
We think that loyalty cards will help make entrepreneurs proud. We also have some campaign that lay out the added value of being a francophone entrepreneur, regardless of the region or country they come from. Those individuals do add value. People can be served in English, as well as in French.