I have a couple of things to say first.
The mandate comes from the Broadcasting Act. The CRTC also enforces the mandate on CBC/Radio-Canada. When I sat in front of the chairman and the CRTC in November 2012, the first thing that the CRTC chairman said when he looked at us was, “We expect you to deliver a wide range of programming to Canadians that basically informs, enlightens, and entertains them. Please go ahead and show me how you're going to do this”.
This was an environment which had a number of actors in it. Over time that has changed. Yes, increasing revenues is key. To be able to increase revenues, you need levers. The levers that we have—and that was my hint of a few minutes ago—are limited to the conventional advertising environment.
Conventional advertising, as you know, has been eroding. When this mandate was drawn, you didn't have 742 different channels on your satellite beamed into your home in 1991. You had a very specific number of broadcasters. There were a very specific number of platforms on which you actually showed television or listened to radio, and the number of players were not integrated like they are now.
That was the model. That was the model that funded us over the years. Revenues started moving on the digital piece, we adapted to that. As you know, we have a very, very strong presence in digital, but we don't have 52 speciality channels like Rogers or Bell to take revenues and actually support the conventional network. Hence, the conversation we had a few years ago with value for signal, and how important it is. Because, as you know.... Do you have a cable or a satellite bill, sir?