On your cable bill, when you pay, let's say $50 a month, $0 of that amount comes to CBC, to Radio-Canada, to CTV, or to TVA—$0. That's because the broadcaster, the distribution unit—Bell, or whatever in your environment—takes our signal off air and sends it back to you in its package.
We said to Bell a few years ago that we think that has value and we should be paid some dollars. They're taking our signal and making a business model and a business out of it. Our arguments were not upheld. It actually went up to the Supreme Court. It's a complicated story, and we won't go there.
To answer your question, we are looking at maximizing our revenues on our television piece. We are looking at maximizing the revenues on the digital piece. We trying to shrink our real estate environment. We're trying to sell some of the places we have, to transform ourselves into tenants. We're trying to rent out the space that we create; that's rental revenues.
There are only two ways for us to do this. Either we increase the revenues or we reduce our costs, in an environment where the shrinking pie of advertising revenues that we have access to is smaller and smaller.