This is a complicated question, and I'm not simply saying it's a complicated question to make the answer more difficult. We are literally trying to drive a car on the highway in the third lane as fast as we can to keep up with what's going on in the world and changing the tires at the same time because we can't park the car as all of these technologies are changing.
We told you a few minutes ago that people are still watching live television. More than 80% of Canadians, 85% of Canadians, are watching it in a linear way, so we can't take all of the infrastructure and shift it over. The timing, the metrics, the indicators that we have, and that we are following to make sure that when we decide that we're no longer over the air but we're all digital, for example, either on television or radio, over time—and we're talking years now, not months—are what we look at based on research of Canadians, based on habits, based on information, and based on new technology.
I keep telling people that in Vancouver at the Olympics there was no iPad. That was not 40 years ago; that was 2010. There was no iPad in the context of the Olympics, so that's why we can't decide that we're shifting too fast or too slow. That's our challenge. That's what we do every day.