Thank you, Mr. Chair.
Monsieur Lacroix, I'd like to ask lots of questions.
You have a big operation, with 8,000 employees, and you have some new tools that are available to you, such as Facebook, Twitter.
I'm curious on how CBC goes about their utilization. Is it another layer? Do you need more people to manage that, or is it a tool that makes you more efficient and effective and you can use as almost market research?